New Year: Completing My MA and Stepping Into What’s Next

As the new year begins, I find myself pausing — not to rush into resolutions, but to reflect. Because this January marks something big for me.

I’ve completed my MA in Marketing & Digital Communications ,and with it, a chapter of deep learning, unlearning, growth, doubt, clarity, and courage has come to a close.

This journey hasn’t just shaped my career. It’s reshaped me.

More Than a Qualification

When I started my MA, I wasn’t just looking to “level up” professionally. I was searching for alignment — between my values, my creativity, my ethics, and the kind of impact I want my work to have in the world.

Over the course of my studies, I explored:

• Ethical and compassionate marketing

• Digital storytelling that centres humans, not just metrics

• The tension between innovation (AI, AR, immersive tech) and responsibility

• How marketing can amplify voices, not exploit them

  
  

I learned that good marketing isn’t loud. It’s thoughtful, inclusive, emotionally intelligent, and honest.

Studying While Living a Full, Real Life

This MA happened alongside motherhood, work, freelancing, neurodiversity, advocacy, self-discovery, and the everyday realities of life.

There were deadlines met late at night. Assignments written after woodland walks and school runs. Moments of imposter syndrome… followed by moments of “oh — I actually know what I’m doing.”

And that matters. Because I now know I don’t need to fit into a traditional mould to succeed. I get to build my own.

What This Journey Gave Me

Completing my MA has given me:

• Confidence in my strategic thinking

• A stronger ethical compass in digital communications

• The language to articulate why purpose-led marketing matters

• A deeper trust in my own voice

Most importantly, it reaffirmed something I already felt in my bones:

Marketing can be a force for good — when it’s rooted in empathy, integrity, and imagination.

New Year. New Energy. Same Values.

So “New Year, New Me” doesn’t mean a total reinvention.

It means:

• Owning my expertise

• Backing my ideas

• Choosing projects that align with my values

• Continuing to work with organisations creating meaningful change

I’m stepping into this next chapter as a qualified MA graduate, a marketer, a storyteller, a parent, an advocate — and someone deeply committed to doing this work with heart.

Looking Ahead

This year, I’m focused on:

• Ethical digital campaigns

• Purpose-led brands and organisations

• Vegan, environmental, and social impact work

• Inclusive storytelling and accessible communications

• Continuing to explore how technology and humanity can coexist

If you’re here reading this — whether you’re a collaborator, client, student, or fellow “non-linear path” human — thank you for being part of this journey.

Here’s to growth that feels grounded. Here’s to work that means something. Here’s to the next chapter!