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Beautiful Landscape

WELCOME

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Hi, I’m Sophie 

I’m a marketing and digital communications specialist who believes marketing should do good. I work with purpose-led organisations, councils, charities, social enterprises and ethical brands to create marketing that is thoughtful, inclusive and genuinely connects with people. My background spans public sector marketing, community-focused CICs, sustainability, arts and creative digital storytelling — all grounded in real-world impact.

I’ve just completed an MA in Marketing & Digital Communications, alongside working professionally as a Marketing Specialist and freelance consultant. This means my work sits at the intersection of academic insight, digital innovation and hands-on experience — from strategy and campaigns to content, storytelling and ethical brand building.

What makes working with me different?

I don’t just ask “What do you want to promote?” — I ask why it matters, who it’s for, and how it should feel.

Clients work with me because I:

  • ✔️ Listen deeply before I create

  • ✔️ Understand people, behaviour and emotion, not just platforms

  • ✔️ Balance strategy with creativity

  • ✔️ Care about ethics, accessibility and inclusion

  • ✔️ Bring clarity, calm and structure to complex ideas

I’m particularly drawn to projects that support community, wellbeing, sustainability, education, neurodiversity and compassionate living — but above all, I love helping organisations tell their story in a way that feels true.

The result?

 

Marketing that feels human, builds trust, and actually resonates — not marketing that shouts into the void.

If you’re looking for someone who will treat your work with care, intelligence and heart — while still delivering professional, effective marketing — I’d love to work with you.

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CERTIFIED

MA

(Falmouth University)

MARKETING & DIGITAL COMMUNICATIONS

DIPLOMA IN TEACHING

(Hereford & Ludlow College)

LIFE LONG

LEARNING SECTOR

BA (HONS) DEGREE

(Cardiff University)

PERFORMING ARTS

& ARTS INDUSTRIIES

20 YRS

(Herefordshire & Beyond)

ARTS & INDUSTRY

MARKETING

My Services

  1. Brand Building 

Transform your brand into a compelling identity that resonates with your target audience. This includes:

 

  • Logo Design: Crafting a memorable and impactful logo.

  • Brand Messaging: Developing clear and persuasive messaging that aligns with your brand values.

  • Overall Brand Strategy: Creating a cohesive strategy that strengthens your brand’s presence and appeal.

Architects Office

 2. Business Plan 

Develop a robust business plan that serves as a roadmap for your business’s success. This plan includes:

 

  • Market Analysis: Understanding your industry landscape and identifying opportunities.

  • Financial Projections: Crafting detailed financial forecasts to guide your business decisions.

  • Strategic Planning: Setting clear goals and strategies to achieve them.

Plant Shop

 3. Website Build & Design 

Enhance your online presence with a professionally designed website. This service includes:

 

  • Custom Layout: Designing a user-friendly and visually appealing website.

  • Content Integration: Incorporating your content seamlessly into the website.

  • Responsive Design: Ensuring your website performs well across all devices, from desktops to smartphones.

Color Palette Samples

4. Media Strategy & Planning 

Boost your visibility with a strategic media plan tailored to your needs. This includes:

 

  • Platform Selection: Identifying the most effective channels for your audience.

  • Campaign Planning: Creating a detailed plan to optimise your media spend and maximise reach.

  • Performance Tracking: Monitoring and adjusting the strategy based on performance metrics.

Business Meeting

Monthly Management Services

Keep your marketing efforts on track with our comprehensive monthly management services:

Calendar

1. Website Management 

Regular updates and maintenance to ensure your website is always current and secure.

 

2. Email Marketing & Communications 

Design and execute engaging email campaigns to connect with your audience and drive conversions.

 

3. Content Creation & Scheduling 

Produce high-quality content, including social media posts and blog articles, and schedule them for optimal engagement.

 

4. Digital Platform Management 

Manage your presence across various digital platforms, including social media and online listings.

 

5. Evaluation & Review 

Regularly assess the effectiveness of your marketing strategies and provide actionable insights for continuous improvement.​​

Why Choose Me?

 

  • Experienced Professional: With over two decades of expertise in the arts and marketing, I bring a wealth of knowledge to every project.

  • Tailored Solutions: My services are customised to meet your unique needs and goals.

  • Comprehensive Approach: From brand building to digital platform management, I offer a full suite of services to support your marketing efforts.

  • Commitment to Excellence: I am dedicated to delivering high-quality work that drives results and supports your business’s growth.

Get in Touch

 

Ready to take your marketing to the next level? Contact me today to discuss how my services can benefit your business.

 

Contact Information

sophiekayarmstrong@gmail.com 

07401 535615

 

Let’s work together to create a marketing strategy that will elevate your brand and drive success.

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